What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. This can also be referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called digital marketing
Benefits of Digital Marketing
|1) Helps Business to have a Global Reach|
|2) As compared to traditional marketing, it is economic in nature|
|3) It helps to track and measure the reach for your product/service|
|4) It helps you to promote in a personalized manner|
|5) It helps your business to get engaged with the prospective customers|
How to Digital Market a Product or Service?
70% of consumers would learn about products through the content medium rather than traditional advertising. It is not easy to get people to spend money on something they haven’t heard of ever before. So, you will need content that will educate your audience about your product. Use Infographics and Infographics to talk about your product.
You can also write some amazing and intriguing articles about your product. But what is the point of those articles, if it is not reaching the right audience. For that, you can simply connect with high-authority websites who have a forte for guest posting and/or product features.
Learn Search Engine Optimization
Learn Search Engine Marketing
Here are some reasons why startups should adopt influencer marketing:
- Most customers have become immune to traditional marketing channels
- Influencer marketing is less expensive than other promotional strategies
- Influencer marketing is easy-to-implement
- Word-of-mouth aspect of influencer marketing builds trust for your brand
- Customers will engage with your brand because of the authenticity of influencers
When you are starting your business, you might not be able to rope in big digital marketing influencers. If so, you should find micro-influencers for your startup.
Learn Social Media Marketing
- It increases exposures and traffic
- Social media marketing develops loyal customers
- It improves search ranking and generates leads
- It establishes thought leadership
- Increases in sales
Learn Pay Per Click Advertising
- You can reach your customers at the right time with the right ad
- High ROI as you will have to pay only when an interested person clicks
- Control over how much you want to spend
- You won’t have to wait for results
- Data and insights to help sharpen other marketing strategies
PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.
Learn Affiliate Marketing
You recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. This commission is entirely up to you to decide. Whether you pay them according to the sales they generate or on a flat fee per product basis.
But how do you keep track of these sales? You do so via affiliate links which are customized links you provide your affiliates with. They share the link with their social media circles who, in turn, can use the link to visit your site and make a purchase.
You can use tools like Google Analytics to generate these customized links. Further, you can even track the number of sales coming in from each link to track the performance of your affiliates.
Learn Email Marketing
66% of consumers have made a purchase as a direct result of an email marketing message. Sending newsletters through E-mails is a great idea. It allows you to easily share news, latest photos & information about your product with your customers. You can also send exclusive discounts, offer and promotional deal to your audience.
Digital Marketing for Startup Companies.
Tips on creating a successful email marketing campaign:
- A lot depends on a subject line – make it catchy, engaging, and benefit-rich
- Avoid jargon in your email copy – write in plain, persuasive language
- Break up text so it’s easy to scan – use bullets and subheading
- Talk about the benefits you’re going to offer
- Optimize emails for mobile devices
What is Organic Digital Marketing?
Organic SEO is the phrase used to describe processes to obtain a natural placement on organic search engine results pages.
Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.
Benefits of Organic Digital Marketing.
- Info-graphic Links
- E-Book Creation Links
- E-Book Promotion
- Social Media Links
- PowerPoint Presentation Links
- Image Sharing
- Ad Posting
- Blog Posting
- Blog Promotion
- Pod Promotion
- Article Posting
- Article Promotion
- Social Bookmarking
- Blog Comments
- Directory Submission
- Forum Profile
- Profile Creation
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Specifically, there are three key reasons and benefits for enterprises that use content marketing:
- Increased Sales
- Cost Savings
- Better Customer who have more Loyalty
Know about Video Branding? Know about Search Engine Optimization?
Know How to Build an Online Brand?
Know How to Tell a Story about your Product or Services?
Learn Marketing is impossible without great content
You kicked-off your startup because you were convinced with your business idea. Why? It was your business idea, so you believed in it.
But your potential customers might not be convinced when they first visit your website. They need one or more nudges before they actually become your customers.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
|Social media marketing: |
Content marketing strategy comes before your social media strategy.
|Search Engine Optimization:|
Search engines reward businesses that publish quality, consistent content.
|PR: Successful PR strategies address issues readers care about, not their business.|
|PPC: For PPC to work, you need great content behind it.|
|Inbound marketing: Content is key to driving inbound traffic and leads.|
|Content strategy: |
Content strategy is part of most content marketing strategies.